ONE-DAY WORKSHOP
Seeing the Story
Most business teams produce images without really knowing what they want them to do. This workshop changes that. In one day your team will learn to find stories in their working environment, make photographs that serve a purpose, and judge which images earn their place.
Enquire about a workshopWhat the day covers
The workshop runs as a single full day at your location. It combines short sessions on how photographs work with hands-on making time and group review.
- How photographs create meaning and direct attention — what makes an image land and what makes it slide past
- Finding the stories that are already present in ordinary working environments
- Making images with intent: composition, light and the decisions that separate a useful photograph from a forgettable one
- Editing and selection — how to choose between photographs and why the choice matters
- Where and how to use the images you make: websites, reports, proposals, social content
- Group review of the day's work, with structured feedback on what is working and why
- Teams that produce content, run communications or represent a brand externally
- People who build reports, proposals and presentations
- Teams preparing for a new product launch, market entry or investor process where visual material matters
- Anyone who reaches for a stock library when the real story is in the room
- A working understanding of how photographs communicate — and how to apply it
- A set of images made during the day, available to use immediately
- Practical criteria for choosing which images to use and in what context
- A reference guide to applying the approach going forward
About Paul Indigo
Paul Meersman has been making and publishing photographs under the name Paul Indigo since 2007. His work has appeared commercially and editorially across the UK and internationally.
The workshop draws on eighteen years of working practice and on his parallel background in commercial advisory — helping organisations understand what they are trying to communicate and who they are communicating it to. The combination produces a workshop that is practical, commercially grounded and immediately applicable.
£1,500 + VAT
Full day at your location. Up to twelve participants.
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